Day: 21 March 2018

  • Facebook, Cambridge Analytica and your digital data

    Facebook, Cambridge Analytica and your digital data

    The recent Facebook/CA fiasco should be known to most people by now but here is a brief rundown in case you’re unaware. Aleksander Kogan, a Russian-American researcher, worked as a lecturer at Cambridge University, which has a Psychometrics Centre. The Centre advises to be able to use data from Facebook (including “likes”) to ascertain people’s personality traits.…

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